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The First Call is the golf industry's first call for all things golf — news, business, marketing, professional golf insights, industry interviews and so much more!
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News
Marriott Golf: Showcases Williamsburg Lodge, Autograph Collection
3+ day, 6+ hour ago (213+ words) Williamsburg, Virginia — At Williamsburg Lodge, Autograph Collection, a great golf getaway does not have to mean leaving the rest of the family behind. Located at Colonial Williamsburg Resorts, the Lodge puts golfers steps from the legendary Golden Horseshoe Gold Course,…...
Tour Edge: Launches Max-J junior golf sets
1+ week, 4+ day ago (359+ words) BATAVIA, IL (Sept. 1, 2026) – Tour Edge Golf, a leader in high-performance golf equipment for 40 years, today introduced the all-new Max-J™ Junior Golf Sets, the result of engineering and real-world input from the golfers and parents who know junior golf best. Designed…...
True Spec Golf: Becomes clubfitting partner for Arizona State men's golf
1+ week, 4+ day ago (459+ words) firstcallgolf.com True Spec Golf becomes proud club fitting partner of Sun Devil men's golf Unique new deal pairs Arizona State, home of one of the premier programs in college golf, with the global leader in custom club fitting SCOTTSDALE,…...
East Lake's Tour Championship days are numbered
1+ week, 6+ day ago (499+ words) Editor's note: The question was published before the PGA Tour announced its plan for a two-week match-play format for the Tour Championship starting in 2028. The concept includes moving the tournament to various venues around the country. Question of the week…...
College Golf Experience | The Universal Golf Rankings: Partner with Titleist
3+ week, 4+ day ago (313+ words) College Golf Experience and The Universal Golf Rankings partner with Titleist firstcallgolf.com College Golf Experience and The Universal Golf Rankings partner with Titleist Rankings platform, player data, and in-person access to top competitive juniors support the pathway from junior…...